Royal Mail’s new Mailmark service enables items of mail to be tracked as they are received and processed on Royal Mail’s sorting machines.
Each Mail Piece carries a unique barcode enabling better visibility of when mailings are being processed, and when an item of mail is likely to land on the recipient’s doorstep.
This intelligent mail gives marketeers new opportunities for managing campaign response, or initiating timely contact with the recipient co-ordinated with the arrival of the mail item to help improve campaign conversion rates.
However, you need to do more to gain the benefits of Mailmark, and this is where DocketHUB can help…